Visual Alchemy ~ The Magic Life of Jeff Sheridan ~ A new Tribute Book

Exciting news from Vaudevisuals Press! We are thrilled to announce the release of our latest book, VISUAL ALCHEMY, which explores the fascinating life and groundbreaking work of Jeff Sheridan, the legendary figure known as the father of modern street magic. Even John Lennon hailed him as “the best magician I’ve ever seen.”

Featuring a preface by John Strausbaugh

Visual Alchemy: The Magic Life of Jeff Sheridan is comprised of essays by renowned fellow magicians who have been influenced or taught by Sheridan, including Jeff McBride.
The book will be available for pre-sale on March 1st, 2023, and general sales on May 15, 2023.
From 1967 to 1989, New Yorkers strolling through Central Park were mesmerized by a silent master of prestidigitation dressed in minimalist black, who could make an entire deck of cards appear and disappear with a flick of his wrist. Jeff Sheridan’s street style was avant-garde, almost dance-like, without any of the usual patter or banter. He astonished audiences with his pure physical dexterity. An entire generation of world-class contemporary magicians were influenced or taught by Sheridan, among them David Copperfield.

Visual Alchemy: The Magic Life of Jeff Sheridan pays tribute to Sheridan’s enduring genius through 14 essays and loving accolades written by fellow magicians and street performers. The book also includes rarely-seen photographs of Sheridan performing on New York City streets from 1976 to 1989 taken by Jim R. Moore, best known for his iconic photographs of highwire walker Philippe Petit, which are featured in the Oscar-winning documentary ‘Man on Wire’.
A book for anyone interested in magic or New York City street life, Visual Alchemy: The Magic Life of Jeff Sheridan offers readers an insider’s perspective of a legendary performer during a transformative era in New York.

PRESALE begins March 1st. A discount code ‘streetmagic’ will allow the purchaser a 25% discount on the book’s retail price of $39.95. Books purchased during Presale will be shipped after the publication date of May 15th, 2023.

# # # # #

Jim R. Moore


Photographer/Videographer/Recluse Founder of