Just as Susan Sontag did for photography and Marshall McLuhan did for television, Virginia Heffernan (called one of the “best living writers of English prose”) reveals the logic and aesthetics behind the Internet.
Since its inception, the Internet has morphed from merely an extension of traditional media into its own full-fledged civilization. It is among mankind’s great masterpieces—a massive work of art. As an idea, it rivals monotheism. We all inhabit this fascinating place. But its deep logic, its cultural potential, and its societal impact often elude us. In this deep and thoughtful book, Virginia Heffernan presents an original and far-reaching analysis of what the Internet is and does.
Life online, in the highly visual, social, portable, and global incarnation rewards certain virtues. The new medium favors speed, accuracy, wit, prolificacy, and versatility, and its form and functions are changing how we perceive, experience, and understand the world.
“Readers will be enthralled by Heffernan’s unique take on this popular entity. Tech-savvy readers will be drawn to this book, but the concept of technology as creative expression should also entice art lovers. Most important, readers will be encouraged to appreciate the Internet not only for its ability to connect us to one another and information but also for its beauty.”—Library Journal
“Heffernan is a new species of wizard, able to perform literary magic upon supersonic technology. Her superpower is to remove the technology from technology, leaving the essential art. You might get an epiphany, like I did, of what a masterpiece this internet thing is. Heffernan has the cure for the small thinking that everyday hardware often produces. She generates marvelous insights at the speed of light, warmed up by her well-worn classical soul. It’s a joy and revelation to be under her spell.”—Kevin Kelly, author of What Technology Wants and co-founder of Wired
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